- South Africa
- Salary: R555.00 - R999.00 Per Month
- Job Type: Permanent
- Sectors: Accounting
- Reference: req249
Vacancy Details
Employer: Transnet
The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.Duties of the Marketing Director: Development and implementation of the Brand strategy.Developing the marketing strategy for new and existing productsOverseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsGuiding the day to day activities of the marketing team.Ensuring that the marketing objectives are implemented by the marketing team.Work closely with product management team to define marketing materials and programs.Manage social media presence and direct programs to improve social media reputation and recognition.Developing and delivering marketing and communications strategies for the organisation.Undertake continuous analysis of competitive environment and consumer trendsRequirements of the role:Bachelors or Masters degree in MarketingProfessional chartered marketer (CIM). Proven track record of success in senior marketing roles.Confident, driven and dynamic leader.Entrepreneurial mindset with the ability to spot original branding opportunities.
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About Transnet
As the custodian of ports, rail and pipelines, Transnet’s objective is to ensure a globally competitive freight system that enables sustained growth and diversification of the country’s economy.
Transnet is currently transitioning from its Market Demand Strategy, characterised by accelerated capital investment, towards the Transnet 4.0 Strategy, which is focused on repositioning Transnet, and the country’s freight system, for competitiveness within the fast changing, technology- driven context of the 4th industrial revolution.The strategy’s main growth thrusts includes; geographic expansion, product and service innovation and diversification and expansion of the scope of Transnet’s manufacturing business.The key objectives of Transnet’s effort is directed towards increasing the connectivity, density and capacity of the integrated port, rail and pipeline network.
Transnet 4.0 Strategy aims to grow Transnet to a R100 billion business by 2020.Organic growth of the current freight transport and handling divisions will account for the bulk of this growth and Transnet will continue to focus on improving operational efficiency and reliability in order to grow its market share. Consequently, capital investment to modernize the port, rail and pipeline network and operations will continue to be a key priority, as will continued development of our people.
As a state-owned company, Transnet continues to leave an indelible mark on the lives of all South Africans. With a geographical footprint that covers our entire country, Transnet is inextricably involved in all aspects of life in South Africa. Through the Transnet Foundation - which is the Corporate Social Investment arm of Transnet - we have invested time and money in a number of diverse programmes around the country that provide much-need succour to our communities.
Our aim is simple – we want to harness the power of our people, of technology, to brighten the future of millions across our continent – and beyond.